Olutoni O. Philip-Aina

BRAND DNA ARCHEAOLOGIST & ANATOMIST

I began this groundbreaking professional vista to capture and distil the defining identity strands of brand founders and cultures. It preserves their core, establishes heritage as the foundation upon which they continue to flourish and allows discerning consumers to experience the unfiltered spirit of the brand's origin.

I employ the tools of Brand archaeology to distil the DNA of brand founders, master artisans, and cultures long departed; brand anatomy, on the other hand, provides the tools for dimensioning the DNA of living founders and cultures.

This profound practice strikes at the heart of brand conviction: where customers are not persuaded to connect through external influences but convicted through intrinsic, innate resonance—a far more enduring and exponentially valuable foundation than mere persuasion. The impact reverberates through every dimension of the modern luxury enterprise, shaping a future worthy of continued relevance.