FOUNDER DNA ALIGNMENT SPECIALIST | BRAND DNA ARCHAEOLOGIST & ANATOMIST

I began this groundbreaking professional vista to capture and distil the defining identity strands of brand founders and cultures. To preserve their core upon which they continue to flourish, and allow discerning consumers to experience the unfiltered spirit of each brand's origin.

I employ the tools of archaeology to distil the DNA of brand founders, master artisans, and cultures long departed, and the insights of anatomy, to provide the tools for dimensioning the DNA of living founders and cultures.

This profound practice strikes at the heart of brand conviction: where consumers are not persuaded to connect through external influences but convicted through intrinsic and innate resonance, a far more enduring and exponentially valuable foundation than mere persuasion.

As a Founder's DNA Alignment Specialist, I leverage bespoke technology and in-depth assessments to measure and align the brand's present and future decisions with the Founder's DNA. This same forensic practice, honed on the well-documented legacies of prestigious luxury houses, will now be extended to the craftsmanship communities of the global south, whose DNA is older, richer, and in many cases still living.